As we grow older, we tend to share stories and advices on the life we saw and on life to come.

Here's a story the Founders - Krishnaveni , Laveena Sasya and Padma (from left to right) told me : " We are looking for practical and comfortable clothing on the other side of the fence and ignoring the beauty that we have in our reach."

While the world is headed towards sameness and uniformity by another commercialized beauty standard, they talk about what they have known : the individuality of craft that was once practiced in every household in some way , shape or form.

They started this brand not only to discover their own Individuality but also to cater this sense of personality in the products they curate and sell on this platform.